MARKETING ACTION PLAN (CONTINUED)
Property Website We launch your property’s own website with a unique web address.
Internal/External Promotions The pl@tform and @app are two networking dashboards that allow us to prospect agents with clients specifically looking for homes that match yours as well as approach those agents that may have clients in different areas and encourage them to look at your home and realize all it has to offer. With over 3,000 agents, the @ network is vast and full of top producing professionals. Also, our relationship with local brokers at other companies gives us the opportunity to e-blast your home to ensure exposure to all the most experienced agents in the area. Satellite Driven Sentrilock Lockbox Before listing your home, we will need 2 sets of keys; one for the lockbox and one for our file. An electronic lockbox, Sentrilock, will be placed on your front door or another convenient location. Only licensed brokers with login credentials have access to the box. This is a safe and convenient way for Brokers to show potential buyers your home, along with being the “norm” among Brokers in Chicagoland. The lockbox is not active during the hours of 10:00pm-7:00am. Set-Up For Showings Setti ng up your home for showings will include a basket of booties for inclement weather, arranging the display of brochures and installing the lockbox. Showing Procedures Brokers who would like to preview your home with their buyers can make an appointment through our online showing platform, “ShowingTime”. Seller’s have the option to receive a phone call, text or email to confirm all showings. It can be uncomfortable for buyers to view homes when sellers are present. So, once an appointment is confirmed, sellers should leave their home a few minutes prior to the showing. Your home should be “staged” for every showing, this will increase your chances of selling it quickly! Showing Feedback Sellers will receive updates on all the showings and feedback from agents as soon as it is received. All showing agents will receive 3 automatic email requests for feedback, followed up by a phone call request. Some agents respond to these requests and unfortunately, some do not. If there is no response…. we can assume that buyer has no interest. Sellers will get a weekly report with updates on listing activity. Public Open House The impact of open houses has proven to be very successful in the past couple years. Should you desire to have an open house when your home is first listed, please talk to us about your expectations of this event and we can definitely come to an agreement. Market Analysis And Updates Tracking the market is easy with our @home report, a digital market overview built to keep home sellers in the know on today’s market. You will be notified of any new listings in your area, price changes and homes that go under contract or have sold. ShowingTime app allows us to track showings in the area and our team’s knowledge of the software gives us insight as to who is getting the showings. If it is an @agent that has shown a competing property, it allows us to reach out to that agent and encourage them to take a second look at your property. This is where it definitely pays to be aligned with one of the biggest brokerages in the area. Communication We pride ourselves on communication every step of the way. Our attention to detail and communication is continually recognized by past clients, who many times have written 5 star reviews and referred us to their family and friends. Your communication style and preferences are very important to us, therefore, in our initial meeting we will clarify your communication preferences to ensure we are meeting your needs. We know you have your choice of real estate professionals to work with, but we hope our style of communication and level of professionalism will exceed your expectations.
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