STOP LOOKING. START FINDING.
see what’s inside
01 STORY
05 ON THE MARKET
02 WE’RE LOCAL
06 PARTNERS
03 TECHNOLOGY
07 COMMUNITY
04 MARKETING
01 .
7 chapter 01 . every home has a story 01
No real estate company understands this better than @properties Christie’s International Real Estate. And we use the best branding, advertising and marketing resources to tell that story and engage prospective buyers.
We look forward to getting acquainted and sharing our story with you.
our story
UNIQUE FROM THE START
It all began in Chicago in the mid-1990s, when Mike Golden and Thad Wong met at a small brokerage firm and quickly became the city’s top-selling real estate agents. Despite their tremendous success, they recognized the need for better service and support for both agents and clients. So in 2000, the duo set out on their own to establish @properties. Combining cutting-edge technology with upscale marketing, the firm quickly became a driving force in Chicago real estate and beyond. Over the next two decades, the company grew into one of the largest brokerage firms in the country, acquiring the Christie’s International Real Estate global luxury network in 2021. Today, @properties Christie’s International Real Estate is widely considered one of the most innovative companies in the industry.
9 chapter 01 . 01
Together, they promoted a culture that values innovation, relationships, excellence, impact and love. And they made a commitment to continuously expand, improve and question the status quo .
love the journey
2000
Started as a four-person boutique brokerage firm in Chicago’s Fulton River District
2006
2009
2013
Landed a spot on the Inc. 500 list of the fastest-growing private companies in America
Became the #1 brokerage firm in Chicago and began expanding to surrounding suburbs
Opened an office in Harbor Country, Michigan, serving the region’s resort- home communities
Overtook the title of the largest independent brokerage firm in Illinois
11 chapter 01 . 01
2019
2015
2020
2021
Claimed the #1 market share in Chicagoland
Introduced @properties
Expanded our footprint in Northwest Indiana Launched @properties’ national affiliate brand
Acquired Christie’s International Real Estate
Wisconsin with a new office in Lake Geneva
Achieved our best sales year in company history
Kicked off the LOVE campaign with the unveiling of a mural painted by artist Matthew Hoffman
today
@properties everywhere
13 chapter 01 . 01
# 1 # 9
CHICAGOLAND
UNITED STATES
$ 23 ANNUAL SALES b
Since our inception, we have grown into the 9th largest brokerage firm in the United States with over $23 billion in annual sales volume. Meanwhile we are the #1 brokerage firm in Chicagoland and one of the fastest-growing brokerage firms in surrounding areas including Southwest Michigan, Northwest Indiana, and Southeast Wisconsin.
Source: #1 market share in Chicagoland based on closed sales volume data from MRED, 1-1-2021 to 12-31-2021. 9th largest brokerage firm in the nation by sales volume and over $23 billion in annual sales according to 2022 Real Trends 500 ranking.
With the scale and resources of a leading national brokerage firm, our agents deliver the best service in local real estate.
15 01 . 01 chapter
When a strong agent is backed by one of the nation’s most innovative real estate brands, the results are unmatched. At @properties Christie’s International Real Estate, our in-house marketing and technology teams produce best- in-class programs and products that give home sellers a competitive advantage in the marketplace. Bottom line: We offer the finest resources to ensure your home sale is the best you’ve ever experienced.
02 .
19 chapter 02 . we’re local we're global 02
Real estate is a local business, and that means every home, on every block, in every neighborhood is unique, and each deserves the attention, care and consideration of a company that puts local first. But at the end of the day, we know that not all buyers are local. So when it comes to our marketing programs, we think globally. As an exclusive member of Leading Real Estate Companies of the World® (LeadingRE), a network comprised of hundreds of top real estate firms around the world, @properties Christie’s International Real Estate connects sellers with homebuyers all over the globe.
artfully aligned
CHRISTIE’S INTERNATIONAL REAL ESTATE
In addition to our partnership with LeadingRE, sellers benefit from @properties’ ownership of Christie’s International Real Estate – the world’s premier luxury real estate brand and network. Spanning nearly 50 countries and territories, the Christie’s International Real Estate global network offers more national and international exposure to the world’s foremost luxury agents and their affluent clientele, plus exclusive print and digital marketing opportunities.
21
chapter
02
CHRISTIE’S COLLABORATIONS
Christie’s International Real Estate was born out of Christie’s – the world’s leading art and luxury business that was founded in 1766. Our relationship with Christie’s auction house creates exclusive opportunities that benefit our clients, from enhanced access to Christie’s auction, private sale and appraisal services, to exposure at auctions and special events.
03 .
25 chapter 03 . industry leading technology 03
THE ULTIMATE PL@TFORM™
Selling a home today involves technology at nearly every turn. That’s why @properties developed pl@tform, the industry’s premier brokerage-tech solution. With a variety of digital apps, pl@tform makes the selling experience more seamless every step of the way – from listing to marketing to closing.
get to know atproperties.com
LISTING DOMAIN
PHOTOGRAPHY AND VIDEO
Every @properties Christie’s International Real Estate listing receives its own domain name, which is prominently displayed in advertising and on For Sale signs, property brochures and “Just Listed” postcards.
Professional photography and video are among the most important marketing tools when selling a home. That’s why all of our listings include a professional photography package optimized for both print and web.
03 . 27 03 chapter
CHICAGOLAND
MY ACCOUNT
FIND A HOME SELL A HOME AGENTS & OFFICES ABOUT US CONTACT US
Home > Search > North Center > 4324 N Claremont Avenue
MORTGAGE CALCULATOR
BROCHURE
EXCLUSIVE LISTING
ACTIVE
14
SCHEDULE TOUR
Favorite Share
312.576.1234 Contact Me Anne Proper
Virtual Tour
Photos
beds 6
baths 3.2
sq ft 4200
312.576.1234 Contact Me Adam Proper
$450,000
INSTANT SCHEDULING
@HOME REPORT
With our Instant Scheduling feature, buyers have the ability to request a showing directly from the listing detail page. This ensures every lead is captured.
The @home report provides a data snapshot of your home, comparable properties and your local market, so you always know where you stand in the market.
03 . 29 03 chapter
MARKET WITHIN A MARKET
Even before your home is officially listed, our agents market internally to a powerful network of over 3,500 agents – each with a broad sphere of influence that forms a rich source of buyers and referrals. This unique “market within a market” results in the most efficient transaction environment in the marketplace.
04 .
exposure is everything
THE STORY OF YOUR HOME IS ALREADY WRITTEN…IT’S ALL ABOUT PROPERLY SHARING IT.
We showcase your home to the largest audience of homebuyers through marketing programs that are built around EXPOSURE – exposure through an internal network of agents and their client databases; through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grassroots marketing initiatives – all tailored to address the specific challenges and opportunities of the marketplace.
33 chapter 04 . 04
We provide these resources to give your home maximum exposure:
• atproperties.com • Zillow.com • Trulia.com • Realtor.com • Multiple Listing Service (MLS) • Professional Photography and Video • Signage • LeadingRE.com • Custom Property Brochure • Direct Mail • Adwerx • E-blasts and Social Media • Market within a Market – @agent app • New ideas every day!
bold signage
Head-turning signage makes your
home stand out from the crowd.
04 . 35 04 marketing gameplan chapter
direct mail
JUST LISTED
Just Listed postcards capture the attention of potential buyers.
1338 Sheridan Road Evanston, IL / $123,000,000
1
JUST LISTED
1388 Sheridan Road / Evanston, Illinois just listed
2
ANNE PROPER by
ANNE PROPER by
brochures
Our brochures highlight the key features of your home and the surrounding area.
advertising
We advertise in a wide range of print and online media.
find us on:
social media advertising
@properties
@properties
We leverage the power of social media to create additional exposure for your home.
atproperties
atproperties
atproperties
04 . 37 04 digital marketing chapter
homesnap
With ads targeting people with real estate interests, Homesnap allows us to reach buyers on Facebook and Instagram.
Anne Proper
$550,000 $1,678
Send Anne a private message
adwerx
Adwerx puts your home in front of prospective buyers through a listing ad that appears on hundreds of top websites.
email marketing
Featuring attractive designs, our email
marketing tool provides another effective way to market your home and engage buyers.
05 .
41 chapter 05 . on the market 05
THE ART + SCIENCE OF PRICING
What is your home worth? @properties Christie’s International Real Estate is in the best position to answer that question accurately thanks to experience and technology like our Digital Comparative Market Analysis.
The surest way to get the highest selling price for your home is to be priced right out of the gate .
43 05 . 05 chapter
Our proprietary Digital CMA technology uses real-time MLS data to zero in on the most relevant comps, while @properties’ unrivaled boots-on-the-ground presence provides confirmation of local market trends that affect price. A CMA takes into account:
• Supply and demand • Market activity • Market time • Price/status changes • Interest rates and availability of credit • Economic factors • Seasonal demand • Location • Room count and square footage • Lot size • Views • Condition of property inside and out • Desirability of unique features • Competition • Price
BEFORE YOUR HOME IS SHOWN
One of the keys to success in today’s competitive market is to position your home as the most desirable property in its price range. Making sure your home is in optimal showing condition will set it apart from the competition and could be the difference between a timely and productive sale or a long, drawn-out process.
Here is a list of preparations to make before showing your home:
• Declutter, clean and organize
• Maintain the exterior
• Paint
• Make repairs
• Brighten your home
• Remove pets
• Hire a home inspector
45 chapter 05 . 05
Staging helps present your home in the best possible light.
STAGING YOUR HOME
From using neutral colors and décor that will appeal to the largest audience to adding or arranging furniture to emphasize a room’s functionality, here are just a few staging tips that will make your home more marketable.
05 . 47 05
• Eliminate excess or oversized furniture so the room doesn’t feel overcrowded.
• Remove clutter from all surfaces in the kitchen, bathrooms and throughout the home.
• Allow as much light to come in as possible. Open draperies and shades, remove unnecessary blinds and move any items that may obstruct windows. • While personal photographs and mementos add warmth and character to a home, use them in moderation so buyers will focus on the home and be able to envision it as their own.
• Add furniture, plants or potted flowers to outdoor spaces to make a great first impression on buyers.
Guiding your real estate transaction from contract to closing is a multi-step process that requires proactive management and thorough attention to detail .
CONTRACT TO CLOSE
Our emphasis on communication, organization and follow-through ensures that deadlines are met, documents are distributed and every item is in place to make your transaction efficient and seamless.
49 chapter 05 . 05
Our agents will guide you through each step of the process, including:
• Earnest money and escrow account management
• Distributing contracts
• Coordinating attorney review (if applicable)
• Coordinating a home inspection
• Providing information to lenders
• Distributing required disclosure forms
• Collecting important documents such as condominium declaration and required disclosures to fulfill contract contingencies
• Coordinating an appraisal
• Coordinating walk-throughs
• Updating you when contingencies have been satisfied
• Coordinating your closing
• Helping you find a new home
06 .
53 chapter 06 . our partners 06
YOUR ONE-STOP SHOP
@properties Christie’s International Real Estate offers clients a one-stop shop for real estate services including brokerage, mortgage lending, title insurance, closing services and more. In addition to partnerships with Proper Title and Proper Rate, @properties has divisions for new construction sales and marketing, relocation, residential leasing, and commercial sales and leasing. No matter your real estate needs, we have you covered
07 .
LYNN SAGE CANCER RESEARCH FOUNDATION $100,000 RAISED
HABITAT FOR HUMANITY COMMUNITY PARTNERSHIP FOR AFFORDABLE HOUSING
NOAH’S ARC FOUNDATION $110,000 RAISED
IMERMAN ANGELS $200,000 RAISED
NEIGHBORHOOD MURAL PAINTING PARTNERSHIP WITH LOCAL ARTISTS
57 chapter 07 . love is the unity in our community 07
@LOVES LOCAL SUPPORT SMALL BUSINESS CAMPAIGN
SOCIAL WORKS $100,000 RAISED
KEITH RELIEF FOUNDATION $150,000 RAISED
GIVING BACK
Real estate is about so much more than buying and selling homes; it’s about bringing people together and strengthening our communities. We embrace this role in a variety of ways, from giving local artists a platform for expression, to supporting local organizations through our charitable foundation, @gives back, to partnering with small businesses on special marketing initiatives. We draw inspiration from our communities, and we try to return the favor every chance we get.
ANTHONY RIZZO FAMILY FOUNDATION $100,000 RAISED
GE192-05
STOP LOOKING. START FINDING.
atproperties.com
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60Powered by FlippingBook