CUTTIN G ED G E MARKETIN G & TECHNOLO G Y
LOCAL MARKET EXPERTISE Real estate is local, and market trends can vary not only by town, but also by neighborhood and even block to block. That’s why it’s important to work with an agent who has boots-on-the-ground insights into market trends and pricing activity in your specific area. @properties agents offer a depth of local market knowledge along with technology like our exclusive Digital CMA, which uses real-time data from the local MLS to help you determine the most accurate list price for your home.
Sophisticated marketing materials are a must when selling a luxury property. After all, you’re not just selling a home – you’re selling a lifestyle. From hardcover brochures with beautiful photography to multi-layered marketing strategies that include professional listing videos, digital advertising, virtual tours, and more, @properties agents leverage the highest quality
materials and channels to make a listing stand out and to help buyers envision themselves living in your home before they step inside. Meanwhile, our proprietary technology suite called pl@tform ™ makes the selling process more seamless for both our agents and clients.
G LOBAL EXPOSURE While local expertise and market knowledge are essential, keep in mind that a luxury homebuyer may be located in another state or across the world. So, it’s crucial to have a national and international marketing strategy. Through @properties’ affiliation with Luxury Portfolio International ® , we market luxury listings to affluent homebuyers in more than 800 cities around the globe. Luxury Portfolio represents more million-dollar listings than any other real estate network, offering an extraordinary amount of global exposure for high-end homes. More exposure ultimately means more web traffic, showing requests, and, more often than not, a faster and more lucrative sale. In addition to LuxuryPortfolio.com, our luxury listings receive exposure on partner websites such as WSJ.com, Juwai.com, and countrylife.co.uk. A POWERFUL NETWORK Exposure through a network of agents is another great way to get more eyes on a home. Our agents use an internal communications app that generates pre-market exposure to our rapidly expanding @properties network, which includes over 3,500 agents. At the same time, our leading market share in Chicago and affluent sub-markets means we have access to an expansive network of homebuyers. To learn more about @properties’ luxury marketing programs, visit atproperties.com.
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